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Nike, Inc. (pronounced 'nye-kee') (IPA: /naɪki/) (NYSE: NKE), commonly known simply as Nike, is a major American supplier of athletic shoes, apparel and sports equipment. more...

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The company takes its name from Nike, the Greek goddess of victory. Nike markets its products under its own brand as well as Nike Golf, Nike Pro, Air Jordan, Team Starter, and subsidiaries including Bauer, Cole Haan, Hurley International and Converse. Nike is the largest sportswear supplier in the world.

Products

Nike produces a wide range of sports equipment. Their first products were basketball and running shoes. They currently also make jerseys for a wide range of sports including track & field, football, baseball, tennis, soccer, lacrosse, cricket, and golf. The most recent additions to their line are the Nike 6.0 and Nike SB shoes, designed for skateboarding.

Nike has recently introduced cricket shoes, called Air Zoom Yorker, designed to be 30% lighter than their competitors'.

Nike positions its products in such a way as to try to appeal to a youthful, materialistic crowd. It is positioned as a premium performance brand. However, it also engineers shoes for discount stores like Wal-Mart under the Starter brand.

Manufacturing

Nike has more than 500 factories around the world and offices located in 45 countries outside the United States. Most of the factories are located in Asia, including China, Taiwan, India, Turkey, Thailand, Vietnam, Pakistan, Philippines, Malaysia, and Korea. Nike is hesitant to disclose information about the contract companies it works with. However, due to harsh criticism from some organizations like CorpWatch, Nike has disclosed information about its contract factories in its Corporate Governance Report.

Corporate governance

Current members of the board of directors of Nike are: Mark Parker, Timothy D. Cook, Ralph D. DeNunzio, John G. Connors, Jill Ker Conway, Alan B. Graf, Douglas G. Houser, Jeanne P. Jackson, Philip Knight, Orin C. Smith, and John Thompson.

Rivalry and competition

Because Nike creates goods for a wide range of sports, they have competition from every sports and sports fashion brand. Initially, Nike had no direct competitors because there was no single brand which could compete directly with Nike's range of sports and non-sports oriented gear until Reebok came along in the 1980s. Reebok now has merchandising contracts with the National Football League and the National Hockey League in the United States, and was purchased in 2006 by Adidas.

Read more at Wikipedia.org