budweiser
Budweiser, sometimes referred to as Bud, is a global pale lager brand owned by the St. Louis based Anheuser-Busch company. more...
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Budweiser is made with a proportion of rice in addition to barley malt, for which it has received some criticism, though the company takes the position that the rice gives the beer a lighter taste. Budweiser is produced in various breweries located around the United States and the rest of the world. It is a filtered beer available in draught and packaged forms. It has 5.0 percent alcohol volume, except in Utah, Minnesota and Oklahoma where a 3.2 percent strength is available due to state laws.
Market share
Anheuser-Busch has a market share in the United States of about 50% for all beers sold. The company's 2005 annual report cites figures which demonstrate Budweiser brands are proving to be quite successful in three markets outside of the U.S.:
in the People's Republic of China, where Anheuser-Busch has had a brewery in Wuhan since 1995, 3.4 million barrels of Budweiser were brewed in 2005.;
in Canada, where Labatt Brewing Company brews and packages Budweiser and Bud Light for the Canadian market; Budweiser has been the country's number one brand for two years.;
in the United Kingdom Anheuser-Busch leases the Stag Brewery in Mortlake.;
Budweiser is also widely available in Mexico due to Anheuser-Busch's half-ownership of Grupo Modelo, through which Budweiser and Bud Light (introduced in 1982) are distributed. In Ireland, Budweiser is one of the leading lager brands; it is brewed, marketed, and sold by Guinness. Budweiser is also available in Italy, Argentina, Finland and Russia because of partnerships Anheuser-Busch has with major brewers there.
Marketing
Budweiser is one of the major breweries that emphasizes humorous advertising campaigns, such as the \"Real Men of Genius\" radio commercials for Bud Light, recently moved to television. The spots feature an over-the-top, 1980s-style rock ballad sung by Dave Bickler, the former lead singer of \"Survivor\", describing ordinary activities as if they were heroic. The campaign originally was called \"Real American Heroes,\" but the name was changed after the terrorist attacks of September 11, 2001.
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