boost mobile

Boost Mobile is an Irvine, CA brand of mobile phone launched in Australia (Over Optus) in 2000 and in New Zealand (Over Telecom New Zealand) in 2001 . The Boost brand is primarily marketed to the teenager and young adult of the urban demographic, generally African Americans and Hispanics. more...

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Nextel Communications (now Sprint Nextel) brought the brand to the United States in 2002 and owns 100% of the American division of Boost Mobile. Prior to launching Boost Mobile, Nextel primarily focused on the business market. Following the closure of the Sprint Corporation and Nextel Communications merger in August, 2005. Boost Mobile has more than 4 million customers at the end of the first quarter, 2007.

Boost Mobile's latest American advertising campaign features Fat Joe, Eve, Travis Barker, Kanye West, Ludacris, Richard \"Rip\" Hamilton, Nick Cannon, Master Shake, and The Game and uses the slogan \"Where you at?\"

Technical Info

In the US, Boost Mobile uses Sprint Nextel's iDEN and CDMA networks with iDEN phones that are unique to Boost and popular CDMA phones. Boost Mobile's iDEN service offers many popular and exclusive features including the walkie-talkie, call tones, GPS navigation, ringtone, wallpaper and game downloads and Loopt(R). Boost Mobile's CDMA service will offer many of the same features.

Since Boost Mobile USA runs on iDEN, it uses a Subscriber Identity Module (SIM) card (incompatible with GSM or other wireless technologies) to store user information. Thus it is possible to use Boost Mobile with a Nextel handset simply by inserting the Boost SIM card into the handset. However, inserting a Boost SIM card into a Nextel handset will cause the user to lose some services (such as text messaging, web, and downloading ability) and will eventually cause the SIM card to stop working completely. Users who have their Boost SIM card in a Nextel handset will not be able to receive technical support from Boost Customer Care. The converse (inserting a Nextel contract SIM into a Boost Mobile handset) is not possible, however, unless the Boost Mobile handset is first unlocked using a data cable and the appropriate software (note that modifying the handset's Master Subsidy Lock (MSL) is now legal due to a ruling by the U.S. Copyright Office in November 2006).

Boost is now offering a unlimited option called Unlimited by Boost. The service is currently available in California and Texas. The Motorola c290 is the only phone currently being offered on this plan. The unlimted plan uses the Sprint nationwide CDMA network. The plans range from $45 - $55 and include unlimited minutes and other features like text messaging AT $.10 per text message. The unlimited plan currently doesn't offer walkie-talkie service.

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