bath body

Bath & Body Works, LLC is an American retail store that's part of the Limited Brands umbrella. It was founded in 1990 in New Albany, Ohio and has since expanded across the country. It specializes in numerous fragrant lotions, bath items, personal care items, and home fragrances. more...

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Other Limited Brands include The Limited, Victoria's Secret, Express, Henri Bendel, White Barn Candle Co., and C.O. Bigelow. Limited Brands also once owned Abercrombie & Fitch as well as Lane Bryant and Lerner, which is now known as New York & Co.

In October 2006, Diane Neal, former president of GAP Outlet and Mervyn's, was brought in as the new president.

The company has launched both a seasonal catalogue and a website last year. In November 2006, Bath and Body Works launched its first television commercial advertisement. Net Sales as of January 28, 2006 were $2,285,000,000, significantly higher than all other Limited Brands, except Victoria's Secret.

The Stores

There are 1,600 Bath & Body Works locations nationally, including seven outlet stores. Bath & Body Works stores are broken into three categories: Core, Side by Side, and Flagship. Core stores carry the most basic Bath & Body Works products along with selected White Barn Candle Company home fragrance products, Henri Bendel products, and C.O. Bigelow products. Side by Side stores are stores where a Bath & Body Works and White Barn Candle Company (BBW's home fragrance division) are connected and can be shopped together. Flagship stores carry extended lines as well as third-party brands and offer far more variety than either of the other two categories.

Bath & Body Works has made a conscious effort in the redirection of the way customers feel about personal care products and the stores from which they are purchased. Bath & Body Works centralizes upon their emphasis of nature, health, beauty, and well being as an apothecary type shop. Spa treatments, aromatherapy, and other products with botanical and natural ingredients line their shelves in order to attempt to adjust their customers' moods and make them feel \"pampered\". In addition, Bath & Body Works places emphasis on the customer experience. Bath & Body Works associates are trained to \"Make Your Customer's Day\" by delighting her with a pampering shopping experience and caring for the whole customer, not just her skin care needs.

Brands and product lines

As Bath & Body Works has become one of the most well-known personal care destinations, they offer a varied assortment of products, brands and fragrances. The brands and products the stores carry are created or selected for their high quality ingredients and the noticeable effects they have on the customer. The product assortments are varied over time and seasons to appeal to the widest variety of customers.

Read more at Wikipedia.org